Allan B Beaton │ Social Media Strategy
“Allan has been working on a new project called Dr Ecostein formulating an online strategy utilising social media networking. The strategy is in early stages but already we are seeing a marked increase in recognition of our brand and subsequent interest in it.”
Without a strategy in business, you never know where you are going to end up. The same can be said for social media. Creating Facebook Pages, Twitter accounts, LinkedIn profiles, and blogs are all great, but why are you doing it in the first place?
A strong social media strategy means that you will be able to engage, listen, and monitor your reach on the web, but most importantly, your business can measure the success of each campaign or conversation. To use the platforms individually is almost certainly going to leave your connections confused and your messages and content will not be on brand.
We specialise in educating our clients about the opportunities available on each social media site, not just the technical ability to use them. If your business is struggling with a strategy, please get in touch with us so that we can teach you top-tips and easy to implement content creation methods. Remember, as an SME, at least 70% of your content should NOT be about you, but rather your industry. By applying our formulated strategies, your business will stand out from the crowd and be seen as a ‘thought leader’ in your sector.