Allan B Beaton │ Social Media Scientist
Allan has always been a connector of people. He has committed his whole life to helping people connect, engage and increase the value they get from human relationships. His attitude, approach and enthusiasm make it clear that this is something he clearly enjoys.
The label ‘social media scientist’ was originally given to Allan by one of his long term clients. This describes Allan perfectly. By combining his natural affinity for creating relationships and human conversations with his in depth understanding of the latest technological developments, he’s able to offer something quite unique. He’s not interested in inventing the next big social platform or app, he’d much rather experiment and test new and existing apps and channels to further harness the connective power of the social web.
So many companies are still just ‘having a go’ with social media. With Allan’s expertise, personality and innovative approach he gives these companies the opportunity to become trendsetters, innovators…industry leaders.
A few years ago the social web experienced an important change. A number of companies began developing social media dashboards which allowed businesses to streamline their social media management. As you might expect, Allan was one of the first to begin experimenting.
He quickly identified HootSuite as the most promising product. Since then he’s used this powerful platform to launch and manage some of the most successful social media campaigns in the UK. He was one of the first HootSuite Certified Professional in the UK and has recently been made an Ambassador for HootSuite.
Quite simply, no one understands HootSuite better.
Over the next ten years platforms will change and technology will move on. How and where; who knows?
One thing you can be sure of is that Allan will be right at the forefront of any new developments and that his focus will remain the same: