Ten years down the road and I still run into people that say social doesn’t work for their business. It’s kind of like these people think they have outsmarted everyone else or that the business is different from yours or mine. Total rubbish! I always laugh (openly) to their faces when people say this, because they say it with such conviction and sincerity. This usually causes a small shock until I clarify the reasons for such rude behavior. These same people are only looking at social from one angle. Revenue. That’s a pretty poor perspective to have when you consider all of the other costs associated with running and growing a business. Do you update your office equipment because you think it’s a great idea? Of course not, you do it because the new kit is faster and better and will save you money. I’ve never met a person that has said they wouldn’t like to save money on the day-to-day costs of running a business. That’s where social comes into place.
3 Ways To Save Money with Social in 2015?
Recruitment – Most recruitment agencies charge upwards of 20% of the candidate’s salary for placing referring them to your company. If you hire someone on an average salary of £25,000, you would pay the recruitment agent 5K! If you used your company’s LinkedIn page or perhaps even Twitter the alert people of your position, you would pay almost zero for any candidates that relied. Of course, you’ll pay a small fee if you use LinkedIn or you might incur some charges on Twitter for promoted the tweet, but in comparison to five grand, it’s a no brainer.
Communications – Imagine printing 25K letters/flyers and then posting them to your target market. Design and print work can cost a lot of money and well as stamps. If you were to take the same flyers and create a pdf (or similar) you could easily post those to all of your social channels for free. You won’t be guaranteed to get the same reach, but at least you can reference the location on your website to download of print-off for long periods into the future. If you post something out and the recipient throws it in the bin, then you’ve wasted your money and they’ll just ask for another one.
Customer Service – Call centres are still a pretty standard way to communicate with customers, but more and more companies are employing dedicated teams to handle customer concerns and queries. It costs a call centre approximately £6 to receive your call through their system if you actually speak to someone. That’s why there are 100 options in most menus these days! The company really doesn’t want to talk to you. They want to automate everything they can. By using social to answer the same queries you can almost certainly help more than one person at the same time when you answer questions openly on social.
You can see that it’s not all about selling on social. It’s really about connecting to your customers and clients in a more personal and open way; usually at times that better suit those same target markets. By using social, you can do things in real-time, reach more people more quickly and lower your operating costs, lowering your bottom line and ultimately SAVING you money. If you haven’t thought about how social could save your business money, please get in touch. I’d love to see how I could help.