Over the last couple of weeks I’ve been getting to grips with a couple of the leading Freelance Marketplace’s on the web. My clear favourite is People Per Hour. Here, you’ll find hundreds of professionals at the top of their game offering clearly defined services targeted squarely at the needs of the average business owner.
The popularity of platforms like PPH is indicative of the rise of ‘The Freelance Economy’. One in three Americans are now ‘freelance’ and this is thought to continue rising to 50% by 2020!
Unfortunately, in Britain anyway, freelancing has had rather negative associations. If you told someone you were a ‘freelance web designer’ or ‘writer’ they’d assume this was because you couldn’t get a job. Thankfully this perception is becoming a thing of the past.
The contemporary freelancer is an experienced professional with a specific set of skills, whose track record and personal brand are strong enough to support a thriving business. Forbes
This statement is fully supported by the level of professionalism on platforms like PPH. Here, you can buy the advice of SEO consultants, web designers and marketing consultants with a single click. There are no overheads, no wasted time and no payroll to deal with. You buy what you need and it’s delivered when you need it. It’s no wonder the freelance economy is booming!
Could it Help You?
The internet has changed the way we do business. It’s changed how we market, how we buy, and now, how we hire. The question is ‘how you can take advantage of this for your business?’
If your business is online there are a whole list of ways you can utilise a freelance workforce. Why not enlist some help with your SEO? Social Media? Copywriting? I could go on and on.
Why employ a full time employee who might have 30% of the skills you need when you can cherry pick services from the best freelancers in the world, no matter where you’re based?
Though it may be currently limited to certain business processes and needs, things are changing. Just check out this TED talk. If you’re in the hospitality, catering or events business, you’ll find this very interesting.
There’s no question that the world of work is changing. The question is how you can capitalise on this shift to help your business grow in 2014.
If you’d like to know more about my offering on PPH please take a look at my profile.