Allan B Beaton │ Social Media Scientist
Start by asking this question:
How can we build, improve and maintain relationships using the web?
This should be the starting point for any social strategy. Forget tools, platforms and sales. The social web is about relationships and conversations.
Allan B Beaton is a social media consultant, speaker and trainer from the UK. He has developed and managed innovative and successful social campaigns for large companies, public sector organisations and SMEs. He’s also a UK Ambassador for HootSuite.
By putting the ‘social’ back into his client’s social media campaigns, Allan is able to dramatically increase their visibility and engagement in the social sphere. Allan’s innovative, focused approach has quickly made him one of the leading social media consultants in the UK.